2013．第20卷第1及2期（Vol. 20 Nos. 1 & 2）．pp. 33–58
Examining Elaboration Likelihood Model in Counseling Context
胡博、江光榮、段昌明（Bo HU, Guangrong JIANG, & Changming DUAN）
According to the Elaboration Likelihood Model (ELM), there are two conditions (high personal involvement and the ability to process relevant information) that determine which route individuals will choose in changing attitude. With operationally defining the ability to process issue-relevant information as the client’s ability in understanding the information delivered in counseling sessions, in this study, the validity of ELM application in counseling was examined in a study using data collected from real counseling sessions in China. A total of 70 clients completed Thoughts-Listing Protocol, Semantic Differentials, and Counselor Rating Form – Short, which assessed, respectively, their ability in understanding relevant information, their attitude toward the information delivered in counseling sessions, and their perception on therapist’s credibility. The results of hierarchical multilevel regression showed that the moderator effect of clients’ ability in understanding was significant. That is, a client’s ability of understanding the information delivered by the therapist significantly moderated the relationship between the therapist’s credibility and the client’s attitude. A larger effect of therapist’s credibility on client’s attitude was revealed for the participants at a higher level of ability in understanding than that for those with a lower level of ability. Finally, the authors discussed the limitations (e.g., common method bias) in the present study.
Keywords: Elaboration Likelihood Model; moderation effect; therapist’s credibility; client’s ability in understanding information