Education Journal


1988.第16卷第1期(Vol. 16 No. 1).pp. 21–28



The Similarities and Differences in Subjective Culture among American, Hong Kong and PRC Chinese Using the Associative Group Analysis Technique

周巧笑、應安達、史利(Irene CHOW, Andres INN, & Lorand SZALAY)




The present study analyzes cultural meanings through free verbal association derived from the Associative Group Analysis technique. More than one hundred important and relevant stimulus words were used to elicit the responses. Based on the comparison of American, Hong Kong and PRC Chinese samples, cultural similarities and differences of the subjective cultural meanings were analyzed. The distribution of spontaneous responses provides an empirical basis for the interpretation of each group's salient view of the selected themes.