2005．第33卷第12期（Vol. 33 Nos. 12）．pp. 169186
The Higher Education Markets: In Pursuit of World-class Teaching-oriented Multinational Universities
On their ways to becoming world-class institutions, many universities in China are actually following the models of research-oriented institutions in the United States. However, these U.S. institutions are experiencing the following challenges: the emergence of higher education technology revolution, the emphasis of education engineering management, the increasing benefits from economy of scale, and the transformation from fragmented education markets to relatively massive ones. They also need to face the competition from teaching-oriented institutions and profit-making organizations of higher education. Based on the analyses of the megatrends of China’s higher education market as well as the global one, the author believes that there exist very good opportunities for a few outstanding research-oriented institutions in China to turn into world-class teaching-oriented multinational universities, which will in turn prepare them well for becoming world-class research-oriented institutions in the near future.